Plan bright
Hours, entry and ID policy sit in a sharp pre-visit module.
Blackpool / resort-future sauna campaign
Blackpool heat, brighter than the promenade.
Acqua becomes a coastal campaign system: cobalt, coral and lime; tide/time modules; late-night confidence; less “dark sauna template”, more Blackpool energy.
Late glow
Night sessions get their own campaign treatment instead of a small event mention.
First dip
New visitors get a playful, practical route into the venue story.